Editor’s note: This article was originally published March 8, 2014
Add new NBC late-night host Seth Meyers to the long list of big-name celebrities here for South by Southwest.
Meyers was in town Saturday for the "Inside Late Night with Seth Meyers" panel before jetting back to New York to host Monday’s edition of his show.
But, long after Meyers is gone, his team will remain in Austin, handing out plenty of freebies. Through March 14, they’ve teamed up with beloved burgers-and-shakes restaurant Shake Shack to serve free food from 8 p.m. to 1 a.m. nightly.
The pop-up food trailer will be at East Sixth and Red River streets through Monday, before moving to a spot on East Sixth Street between Brushy and San Marcos streets.
Meyers and his team have also partnered with SX Cycles to provide free bicycle rentals at East Cesar Chavez and Red River streets from 10 a.m. to midnight daily through March 15.
So, why’d Meyers pick Austin – and SXSW – to make such a big splash?
"This city supports festivals," he told the American-Statesman. "I just love coming here. The people are very gracious. I’ve never had people in Austin not be nice to me."
On the air for less than a month, "Late Night" is off to a stellar start in the ratings. That’s great, Meyers said, but his focus has been on putting on the best show possible – not obsessing over Nielsen numbers.
"You only look forward," Meyers said. "We’re going to keep doing what we’re doing with a goal of doing it better every night."
Meyers’ show follows another NBC newcomer, Jimmy Fallon’s "Tonight" show. The two, both "Saturday Night Live" alums, are longtime friends.
"It’s nice to see someone like Jimmy have so much success," Meyers said. "It’s great for me to follow his show. I owe him a great debt of gratitude."
"Late Night with Seth Meyers" airs weeknights at 11:35 p.m. on KXAN, Austin’s NBC affiliate.