Editor’s note: This article was originally published May 23, 2013

It’s no laughing matter: Comedy 102.7 is gone from Austin’s airwaves.

The station, which signed on in October 2011, was replaced at noon today by Latino 102.7, a station with a playlist that spans several genres.

Tune in to hear Spanish pop, Top 40, rhythmic and dance hits from artists such as Lady Gaga, Pitbull, Jennifer Lopez, Rihanna and Shakira. To mark its debut, the station will play 10,000 songs in a row without commercials.

"Austin’s vibrant and bilingual Latino population continues to grow and set the trends for the marketplace," program director Armando Ulloa said. "We’re proud to bring Latino 102.7 to the Austin community and to fulfill an unmet need of providing today’s biggest hits with deep local connections and soon-to-be announced local personalities that are on the cutting edge of pop culture in Central Texas."

Comedy 102.7 has done relatively well in the ratings, but Emmis Austin Radio, the station’s owner, says revenue has been minimal.

"While we loved the comedy radio concept, the decision to change the station was a business decision based on a lack of sufficient advertiser support for the comedy station and a larger opportunity that exists in the Austin marketplace," the company said in a written statement provided to the American-Statesman.

Although comedy radio is no longer available over the air, Emmis points out that fans can still hear it online at 247comedy.com.

In addition to Latino 102.7, Emmis also operates 93.3 KGSR-FM, 93.7 KLBJ-FM, 101.5 KROX-FM, 103.5 KBPA-FM, 107.1 KLZT-FM and 590 KLBJ-AM.