Editor’s note: This article was originally published May 30, 2014

KVUE and KXAN split top honors in the recently completed May "sweeps" period, according to fresh ratings data from Nielsen.

ABC affiliate KVUE is home to Austin’s most-watched 4:30 a.m., 5 a.m., 6 a.m., midday and 10 p.m. newscasts, while NBC affiliate KXAN has bragging rights at 5 p.m. and 6 p.m.

Ratings during May and three other sweeps months — February, July and November — are considered especially important in the TV business because they’re used to set advertising rates.

In May, mornings were a bright spot for all of Austin’s TV stations, with everyone — including first-place KVUE — seeing increases in viewership. Fox-owned KTBC’s 4:30 a.m. newscast, for instance, had twice the audience it had a year ago. Numbers show more people are finding the year-old 7 a.m. newscast on CW affiliate KNVA, as well.

Middays, KVUE was the station to beat, topping offerings on KXAN and KTBC.

At 5 p.m. and 6 p.m., KXAN continued its winning ways. The station has dominated those two time periods for the past several years.

"What excites us is to serve the people of this community with great journalism, so we are thrilled to see that KXAN News’ in-depth and investigative promise is being received with more and more people watching our newscasts and making us their No. 1 choice again at 5 p.m. and 6 p.m.," KXAN president and general manager Eric Lassberg said.

KTBC finished first at 9 p.m., handily beating KNVA. At 10 p.m., KVUE once again leads the pack.

"KVUE is honored to be Austin’s most-watched news station, and we will remain diligent in working hard to earn the trust of the viewers on a daily basis," KVUE president and general manager Patti Smith said.

May Nielsen ratings

Each ratings point equals 7,334 Central Texas households. The first number is ratings points, the second is share (the percentage of in-use TV sets tuned to a particular channel) and the third is total households.

4:30 a.m.KVUE: 1.2 / 9.2 / 8,801KTBC: .9 / 7.2 / 6,601KXAN: .8 / 6.2 / 5,867

5 a.m.KVUE: 1.9 / 12.9 / 13,935KXAN: 1.2 / 8.1 / 8,801KTBC: 1.1 / 7.5 / 8,067KEYE: .3 / 2.4 / 2,200

6 a.m.KVUE: 3.8 / 17.4 / 27,869KXAN: 3 / 13.7 / 22,002KTBC: 2.1 / 9.4 / 15,401KEYE: .9 / 4.1 / 6,601

7 a.m.KTBC: 2.2 / 8.6 / 16,135KNVA: .6 / 2.1 / 4,400

8 a.m.KTBC: 1.9 / 7.4 / 13,935

9 a.m.KTBC: 1.5 / 6 / 11,001

11 a.m.KVUE: 2.2 / 8.5 / 16,135

NoonKXAN: 1.4 / 5.3 / 10,268KTBC: 1.2 / 4.6 / 8,801

5 p.m.KXAN: 5 / 12.6 / 36,670KVUE: 3.9 / 9.8 / 28,603KTBC: 1.9 / 4.5 / 13,935KEYE: 1.3 / 3.2 / 9,534

6 p.m.KXAN: 5.6 / 12.3 / 41,070KVUE: 4.2 / 9.1 / 30,803KEYE: 2 / 4.5 / 14,668

9 p.m.KTBC: 2.9 / 5.3 / 21,269KNVA: .6 / 1.1 / 4,400

10 p.m.KVUE: 4.9 / 10.4 / 35,937KXAN: 4.1 / 8.7 / 30,069KEYE: 3.9 / 8.2 / 28,603