During South by Southwest, Toms opened its second retail location at 1401 S. Congress Ave., but you won’t find only shoes and glasses for sale.

The California-based company, which has popularized the one-for-one model in which every product purchased results in a donation of a similar product somewhere else, recently launched its third initiative: coffee. For every bag of Toms Roasting Co. coffee purchased, the company, in partnership with the nonprofit Water For People, will provide one week of clean water to a person in need in the countries in Africa, South and Central America from which the coffee is harvested.

Through Toms Roasting Club, customers can sign up for a subscription service that delivers the coffee each month. A single 12-ounce bag per month costs about $15.99, depending on which kind of coffee you order, but two or more bags start at $11.99 each. (The subscription price includes free shipping.)

Customers can buy single bags of coffee online for $12.99, but they are also available at the Austin shop, which in addition to the retail space includes a small coffee bar. You can find out more at toms.com/coffee.