Wristbands for the 2017 South by Southwest film festival went on sale at 10:30 a.m. Tuesday for Austin-area residents.

One can buy wristbands for a full week or a half-week of films at this year’s SXSW, scheduled from March 10-18.

This year, wristbands are $95 for all film screenings, all nine days of the fest, or $65 for the beloved-by-locals second half of the film festival, March 14-18.

Here is the new wrinkle: In keeping with SXSW’s idea of conference convergence, music and interactive badge holders can now get in line with film wristband holders. Which means film badge holders get top priority, then wristbands/music and interactive badge holders.

To the extent that this diminishes the value of the wristband, nobody can yet say. But if you plan carefully, don’t expect to get into marquee stuff can utilize the screens that are not downtown and can go to movies all five days, the film wristband is still a decent deal and the second half wristband remains one of the great bargains in Austin.

.Visit wristbands.sxsw.com for more information.

UPDATE: This post has been updated from an earlier version to reflect correct film wristband prices.