3:17 p.m. UPDATE, Nov. 30:

The Midland Little Woodrow’s will allow face and visible neck tattoos after all.

Penn & Tell Us, the marketing agency that works with Little Woodrow’s, issued the following statement Wednesday:

“Little Woodrow’s does not have an issue with tattoos as evidenced by the fact that we had no restrictions on tattoos of any kind except at two of our sixteen locations. At those locations, we implemented a policy where we requested that neck and/or facial tattoos not be openly displayed. After further review, we have rescinded this policy. We continue to focus on providing a safe and comfortable environment for all our guests. The company regularly reviews and modifies its policies when it is deemed reasonable to do so.”



A Midland restaurant is drawing heat on social media for its tattoo policy after a patron said he was denied service because of a face tattoo.

Joeseff Rivera outside the Midland Little Woodrow’s Nov. 8.

The Little Woodrow’s in Midland, which just opened Nov. 6, has a “No shoes, no shirt, no service” policy like every other restaurant, but a sign on the door of the bar and restaurant also states: “Dress code enforced.”

That dress code, one man found out, extends to visible tattoos on the neck and tattoos on the face, as reported by Odessa’s CBS 7.

In a Facebook video posted Nov. 8, Midland Little Woodrow’s would-be patron Joeseff Rivera filmed himself in front of the restaurant, taking issue with the bouncer’s tattoos as well, implying a double standard.

“I just came to Little Woodrow’s, and they wouldn’t let me in to spend my money because I have a tattoo on my face,” Rivera says in the video as he points to a small tattoo below his left eye. “Yet, the man working the door has tattoos on his arms, but they won’t let me in.”

[facebook url="https://www.facebook.com/riveraiczeek/videos/vb.100002716027401/" /]


The description in the video reads, in part: “I’m a Level 2 Security Officer,just wanting to spend money and have a Good time with my sister.”

Many angry opponents of the tattoo policy took to the Little Woodrow’s Midland Facebook page to write bad reviews of the bar.

“I dont feel its right to be judged over a tattoo at this place my cusion and i went to this place sat night and we were dressed nice not even thugged out and just bc u could see a bit of my cousins tattoo on his neck we were told we couldnt go in bc of that so i was just wondering are yall racial profiling bc from what i see yall have a bartender that is all tatted up yall act like yall are a formal f—ing restaruant its a f—ing bar,” one review reads.

Another reviewer, a member of a motorcycle group, wrote that the store’s tattoo policy would deter him and his motorcycle group from eating there.

“Our gain their loss… Good Luck…It looks like it is a Love it or Hate it Place…” he wrote.

The restaurant currently has a 2.9/5 star rating from Facebook reviews. A recent photo on the page posted Nov. 15 features the store’s regional manager preparing for an interview with CBS 7. In the photo, his tattoo sleeve is visible, which again made commenters angry.

In a statement provided to CBS 7 by Philip Brinson, Little Woodrow’s attorney, it was emphasized the dress code policy was not meant to turn people away.

“We don’t like to refuse service to anyone but if somebody comes in and is not dressed appropriately we will ask them to either change it up a little bit or in this case with tattoos cover it up,” Brinson said. “We do not prohibit anyone from having tattoos and entering the establishment. We prefer that there be no face or neck tattoos.”

Little Woodrow’s has locations across Texas, including Dallas, Houston, San Antonio, Midland and three locations in Austin. According to the Fort Worth Star-Telegram, all locations have the same policy banning face and visible neck tattoos.