Big Medium, the artist-run non-profit behind the East Austin Studio tour, announced today that it is launching the Tito’s Award, a $15,000 prize that will go to an Austin visual artist.

The prize comes courtesy of a donation from Tito’s Handmade Vodka, the Austin-based liquor company.

Launching in early 2017 the award will be available to any artist working in any media and living within a 20 mile radius of Austin. In addition to the $15,000, the winner will receive a  solo exhibition at Big Medium Gallery that will run during the 2017 East Austin Studio Tour.

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In a press release Zack Flores, charity coordinator at Tito’s Handmade Vodka said: “It is our social responsibility to give back and directly support our artists by providing job opportunities while inviting the rest of our community to join us in doing so.”

Artist may apply for the award in early 2017. A four member curatorial panel will select the prize-winning artist.

The panel is artist Ana Esteve Llorens; Joseph Havel, Director of the Glassell School of Art and artist; Kevin McNamee-Tweed, artist and Big Medium Gallery curator; and Bárbara Perea, Mexico City-based independent curator.