Long bearded and sharp dressed man Billy Gibbons has been appointed the official spokesperson for the Texas Cultural Trust’s Texas Rising Stars campaign, trust officials announced today.

The ZZ Top guitarist and lead vocalist — and native Texan — will front the fundraising effort to raise $20,000 which will provide two young Texas artists with an annual $5,000 grant for two years.

The Texas Rising Stars Campaign goes live Feb. 1 at www.TxRisingStars.CauseVox.com.

Gibbons will record a radio spot and video in support of the campaign, which is part of the trust’s Young Masters program that annually awards 8th through 11th graders in music, theatre, dance, visual arts and literary arts with grants of $5,000 per year for two years.

In 2011, the Texas Cultural Trust awarded Gibbons the Texas Medal of the Arts.