It’s been a big week for Kanye West.
His new album, “The Life of Pablo,” dropped late Saturday exclusively on music-streaming service Tidal. The album has been getting great reviews, but most of the headlines mentioning Yeezy this week have nothing to do with music. And Whataburger was there to capture it all, according to Revelist.
It all started the day before “Pablo’s” premiere at the Yeezy Season 3 Fashion Show, when West, well-known for his use of social media, began firing on all Twitter cylinders. The Texas-based burger chain promptly fired back.
.@kanyewest know you asked everyone not to ask you anything but if you wanna bring me Whataburger that'd be cool
— Whataburger® (@Whataburger) February 11, 2016
Two days later, West came under fire for the subject of some of the lyrics to “Famous,” where he took a swipe at Taylor Swift in the latest volley of a feud that’s been going on since 2009:
“I feel like me and Taylor might still have sex/ Why, I made that b—- famous.” (West apparently thinks he made the pop singer famous when he, you know, interrupted her acceptance speech at the 2009 MTV Video Music Awards.)
I did not diss Taylor Swift and I’ve never dissed her…
— KANYE WEST (@kanyewest) February 12, 2016
Whataburger was there to monitor the hip-hop star’s actions, though.
.@kanyewest is a perfect example of what happens when you don't have Whataburger in your life
— Whataburger® (@Whataburger) February 12, 2016
And to her credit, Swift shot back in her Grammys acceptance speech Sunday night when she took home the Album of the Year Award for “1989.”
“There are going to be people along the way who will try to undercut your success, or take credit for your accomplishments or your fame, but if you just focus on the work and you don’t let those people sidetrack you …” Swift said.
As if that weren’t enough, some of audio of West, leaked from backstage at “Saturday Night Live,” hit the Internet earlier this week. Highlights (lowlights?) include West calling Swift a “fake-a–,” and proclaiming himself to be “50 perfect more influential” than director Stanley Kubrick, evangelist Paul the Apostle, painter Pablo Picasso and drug dealer Pablo Escobar. (The last three names presumably factored into “Pablo’s” album title).
And who could forget West brazenly asking Facebook founder Mark Zuckerberg for money to “invest in Kanye West ideas”?
Mark Zuckerberg invest 1 billion dollars into Kanye West ideas
— KANYE WEST (@kanyewest) February 14, 2016
The latest subtweet from Whataburger to West on Monday left things on a warmer note. The chain posted this message:
Just enjoy the greatness ok pic.twitter.com/zvvWMAF8R5
— Whataburger® (@Whataburger) February 15, 2016
Which was probably in response to another Wonderful West Tweet:
This wasn’t the first time Whataburger has inserted itself into celebrity feuds. The brand famously took on the Drake/Meek Mill spat last year, and they started a beef with Wingstop shortly after the Drake battle.
Hopefully whoever is running the Whataburger’s Twitter account will keep up the good work. They’re not the superhero we need in these troubled, feuding times, but they’re the hero we deserve.
Now — time to go get a burger.