Fasten your wristbands, kids. It’s going to be a rowdy fest.
As SXSW festgoers lined up down East Fifth Street to pick up their passes to the always- popular Fader Fort party (an annual fixture during SXSW), an invite-only, VIP preview of the venue kindled good vibes just behind the fence.
The event, sponsored by homegrown computer company Dell, offered up Jack-and-ginger-beer cocktails by the tray-full, as well as free food from Hat Creek Burger Co., Chi’Lantro and Frank. But you don’t care about that. You want to see the stage.??
??Bathed in red and blue (and thus, also purple) light, the stage that so many badgeless folks look forward to crowding around each SXSW season looked a little lonely as the minglers scarfed down their bratwurst and checked out social-good installations, like the Vitamin Water Project Hustle room and a write-your-own-goal wall from Dell.
The band Mew, which sounds so very unmistakably like a pop-rock band from Denmark, kicked off the week’s Fader Fort performances with a theatrical set that picked up steam as it went along. But the main event? Without a doubt the night-capping performance from electropop gods Passion Pit. (Check back later with austin360.com for a review of the set.) “Entourage” star Adrian Grenier, who’s also a longtime social activist, introduced the band. Turtle was a no-show.
What are you most excited about seeing at Fader Fort this week? Let us know in the comments.