Finding new ways to get people to drink water is a multi–billion industry, and one Austin company has joined the effort.

Sway Water is purified water that has been infused with organic fruit, herbs and vegetables that add a hint of flavor without any sugars, syrups or other flavoring agents. The water is available in several varieties — including cucumber lime mint, lemon ginger and strawberry rosemary — at Fresh Plus, Royal Blue and several Austin Independent School District schools, such as Baldwin and Houston elementary schools and Eastside Memorial High School.

The water costs between $2 and $3, depending on the retailer. Co-owner Albert Swantner says they are in talks with a regional grocery chain and should be expanding distribution in coming months.