Well done, Austin.
The REI Every Trail Counts campaign hit its funding cap less than three days after it began, and Austin’s Violet Crown Trail netted just under $75,000.
The competition featured 10 trails around the country. The public was asked to vote online for its favorite trail. For each vote received, REI donated $5 to that trail – with a cap of $75,000 per trail and $500,000 total.
The Violet Crown Trail received 14,843 votes – worth $74,215. That’s just a tad shy of the maximum it could have received.
Only two trails – the Mount Columbia Summit Trail in Colorado and the Superior Hiking Trail in Minnesota – did better, collecting 15,000 votes each and the maximum $75,000 donation from REI. Other trails earned between $18,400 and $66,145.
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