Singer Gloria Trevi on the red carpet at the Moody Theater during the 9th annual Univision Premios Texas on Thursday, August 15, 2013. (Gissela SantaCruz / (ahora sí!)

Mexican pop superstar Gloria Trevi has agreed to an in-depth interview during South by Southwest “A Conversation with Gloria Trevi” on March 17.

Trevi, who is often called the “Mexican Madonna,” is also promoting the U.S. premiere of a new movie based on her tumultuous life called “Gloria.”

Her decades-long career has been full of pop chart hit songs, scandals and even time in prison, but Trevi continues to reinvent herself and maintains her superstar status with a growing fan base. “Gloria” screens at SXSW on March 17, 18 and 20.

All SXSW badges and wristbands are welcome to attend the conference interview.