It’s been a little over two years since local pop artist Max Frost dropped out of the University of Texas to pursue a full time career in music, and just over a year since he signed to Atlantic Records and released a well-received first EP “Low High Low.” The lead single “White Lies” is still in regular rotation on local radio. These days 22-year-old Frost spends much more time shuttling back and forth between New York and L.A. than he does at home in Austin. He’s working on his full-length debut which should be out later this year and collaborators include Francois Tetaz, the Australian composer and producer who helped launch Goyte’s career and rapper, songwriter and producer Benny Blanco.
But the success hasn’t gone to his head. To help promote his show at the Parish on Wednesday, Frost hit the UT campus over the weekend to hand out fliers. “Something felt cool about still going and doing that,” he said over coffee at Dolce Vita in Hyde Park on Monday.
Early in his career, Frost was embarrassed, uncomfortable pounding the pavement to promote his shows. These days he has more confidence, both in himself and the show he’s promoting. “Also, it was really uplifting to be walking through campus as a stranger handing out fliers and people grab the poster and are like ‘Oh, I love Max Frost,” he said with a laugh.
The impact of his efforts are unclear, tickets to the Parish show were already selling at a brisk pace, but the show is now sold out. But never fear, Frost will be back in seven weeks to play South by Southwest.
As we chatted, our conversation turned to concert etiquette. Without complaining about the Austin scene which he says “nurtured” him, Frost did have a few pointers on how Austin fans can be better audience members. Unsurprisingly, his attitude about cell phones at shows is very different than Jack White’s. He actually encourages fans to take and share photos and videos of his shows. “For me and I think for the future of people who are trying to grow a brand, that’s helpful to you,” he said.
Check out the video below for more of Frost’s concert etiquette tips.