It won’t be seen nationally, but San Antonio-based grocer H-E-B is running a regional ad during the Super Bowl.
This will be the company’s ninth year to air a regional commercial during the big game, H-E-B spokeswoman Leslie Sweet said. The 60-second spot is expected to be seen by an estimated 3 million people in TV markets across Texas.
In the ad, an H-E-B employee scours the globe to find new products for the chain’s stores. Sweet said the grocer stocks items from 84 different countries.
The spot ends with H-E-B asking viewers to help name a new salsa that’s produced at a facility near Buda. Until a winner is selected, the product will be carried in H-E-B stores with a giant question mark on the label.
"H-E-B is committed to bringing the best and most unique items to our customers, items that are rarely offered anywhere else," said Cory Basso, H-E-B’s group vice president of marketing and advertising. "We’re proud once again to have H-E-B be part of the most-watched television program of all time."