“I’ll have two bottles of America, please” is a phrase you might be saying if you’re at a bar this summer, now that Budweiser has re-named it beer after this great nation of ours.
The re-branding is a part of Budweiser’s “America is in Your Hands” campaign, set to last from June 1 until the presidential election in November. Cans and bottles will be available for purchase on May 23 and will be decorated with phrases from the Pledge of Allegiance and with lyrics from “America the Beautiful” and “The Star Spangled Banner.”
There will also be a special line of “America” cans and bottles inspired by Team Budweiser, the brand’s six Olympic and Paralympic athletes. That design will feature a magnified view of the Statue of Liberty’s torch.
Here’s a preview:
Here's to America the beautiful. Hold her high this summer. #ThisBudsForYou pic.twitter.com/6uUd92MTJB
— Budweiser (@Budweiser) May 10, 2016
“These cans and bottles aim to inspire drinkers to celebrate America and Budweiser’s shared values of freedom and authenticity,” the press release from Anheuser-Bush (Budweiser’s parent company) reads.
Lest you think this is simply an election year gimmick, the temporary new name highlights “what should be the most patriotic summer that this generation has ever seen,” according to Budweiser’s vice president Ricardo Marques. Indeed, this summer will see the 2016 Rio Olympic and Paralympic Games and the first U.S.-hosted Copa America Centenario.
And that’s not to mention all of the 4th of July parties and frat parties that are sure to go down this summer.
Some people aren’t too happy with the new name, however. Budweiser, while one of the top-selling brews in America, is owned by a Belgium-based company, which has made some domestic beer advocates angry on social media.
@Budweiser Real domestic beers, like @Yuengling_Beer, should be offended by the rebranding of your bottled piss as "America."
— Michael Henry Lawler (@hilltopauthor) May 10, 2016
@juleswinnfiel20 @Adam_Reardon @Budweiser what is more American then selling your company overseas for cheaper parts and labor?
— Brian Smith (@BrianSm_th) May 10, 2016
@Budweiser shouldn't it say "Belgium?"
— Röbert C (@RobIsRatings) May 10, 2016
@Budweiser @shootersix And here’s to an American beer… pic.twitter.com/yEjkQoY96U
— switched (@switch_d) May 10, 2016
Regardless, there will be no escaping the new “America” labels this summer. Here’s to you, America.]]