Look for an Austin-based startup on tonight’s edition of ABC’s “Shark Tank”

Pride Bites, which got its start in 2014, allows dog owners to customize a variety of products – everything from beds to leashes to toys – with the name and photos of their pet.

“For us to be able to showcase PrideBites.com on a national stage like ‘Shark Tank’ is a once in a lifetime opportunity,” said Steven Blustein, founder and CEO of PrideBites. “There’s no such thing as a generic dog, so pet lovers shouldn’t have to settle for generic toys and products. Our mission is to give everyone personalized products that are just as unique as their pooches.”

On “Shark Tank,” Blustein and fellow co-founders Sean Knecht, Sam Lampe and Ting Liu will compete for cash to expand their business. Judges include Dallas billionaire Mark Cuban.

The show airs at 8 p.m. on KVUE.