The hustle and bustle of downtown Austin has been amplified the past few days with the arrival of the annual South by Southwest Festival.
It will only get busier Wednesday when first lady Michelle Obama will lead a keynote Interactive panel that focuses on education for girls, music and finding passion in life.
We went downtown on Tuesday and asked SXSW attendees what it means to them to find their passion and act on it.
High school seniors from the Houston area, Shalroz Charania and Rabia are volunteering at SXSW this week. They have had fun learning how things work behind the scenes and are hoping to get a chance to see Michelle Obama speak today.
Robert Dawson is a Web developer who was in town from the San Francisco area. Dawson said he is enjoying the festival, Austin nightlife and is planning on seeing Michelle Obama’s talk.
Niyanta Spelman feels passionately about climate change and environmental awareness. Spelman is the executive director of Rainforest Sponsorship, a nonprofit located in Austin that helps protect tropical rainforests.
On her first visit to Austin, Melanie Morgan got to experience some hot spring weather – a little different from Centennial, Colorado, where she works for the city. Morgan was at SXSW getting some ideas for the innovation team to which she was just appointed.
Meredith Frost (top) and Michelle Romano said that the MashBash party put on by Mashable that showcased the future of the Internet was their favorite SXSW event. The two work for ManpowerGroup, a human resource consulting firm in Milwaukee, Wisconsin.
Gustav Borgefalk, who came all the way to SXSW from Sweden, is the co-founder and head of business development for Sqore, a competition-based recruitment platform.