Thursday

Ghost Wolves at the Sahara Lounge. Austin-based guitar and drums duo offer shrieking, buzzing take on electric blues. With the Sweet Nuthin, the Hang and Hellfire Social. 8 p.m. 1413 Webbervile Rd. sharalounge.com — Peter Mongillo

Also playing: Star(expletive) and Blackbird Blackbird at Mohawk; Macheti Mike, Mack Savage, Jack Ruby, Yung Kid, Killa P and Grimnasty at Beerland; Salesman and East Cameron Folkcore at Holy Mountain; Deep Time, Hidden Ritual and Polio Club at Hotel Vegas; Hardproof Afrobeat at the Continental Club; Patrice Pike at the Saxon Pub; Chris Layton, Malford Milligan and Derek O’Brien at Antone’s.

Friday

For The Love Of Norton: a Norton Records Benefit at the Continental Club. Hurricaine Sandy flooded – and pretty well destroyed the contents of – the Lower Manhattan storge space used by the beloved rockabilly/R&B reissue label Norton Records. Eve Monsees, The Next, Texas Blue Dots, The Ripe, Ghost Wolves and a mess of other bands are trying to help this institution survive. Show starts at 6 p.m. $10 at the door. 1315 South Congress Ave. continentalclub.com — Joe Gross

Also playing: Pinback at the Mohawk; Bruce Cockburn at One World Theater; Miss Match Offical Launch Party with Karaoke Underground, Major Major Major, Shivery Shakes at Holy Mountain; Ugly Twin CD release, DSGNS at Red 7; Tia Carrera, Sympathy Needles, The Jamey Simms Band at Red 7; Jezzebeam, Silent Land Time Machine at Wardenclyffe Gallery; The Chumps, Zero Skills at Frontier Bar; Spray Paint at Beerland; The SpareFoot Party with K.Flay, Jayceeoh, DJ Expo at The North Door; Epic Interactive party with Akron/Family, Air Review at the Belmont; Cilantro Boombox at Frank

Saturday

Gurf Morlix at Strange Brew. On his latest, "Gurf Morlix finds the Present Tense," the veteran musician, songwriter and producer faces darkness in its many forms. With Bill Carter. 5:30 p.m. $20. 5326 Manchaca Road. strangebrewaustin.com — P.M.

Also playing: Reigning Sound, the Crack Pipes and the Ugly Beats at Red 7; Neon Cobra, Commie Hiliger, Fast Love and Buzz N’ Bangs at Beerland; Warren Hood and the Goods at Saxon Pub; Bobby Jealousy, Kay Leotard, Ruby Fray, Mom Jeans and more at Hotel Vegas.

Sunday

Burger City’s SXSW Pre Party Rager at the Grand. There are far worse ways to kick off the uncut insanity of South by Southwest than with a set from Warm Soda, White Mystery, The Bad Lovers and more. 4631 Airport Blvd, Ste. 121. myspace.com/thegrand_austin. – J.G.

Also playing: The Sniffs CD release at Antone’s (3 p.m.); Serial Hawk, Sex Chamber, Esclavo, Bearded Ox at Beerland; Dethrone, Gasmiasma, Thug Disorder at Frontier Bar; Deuce Coup, Buzzkillers at Flamingo Cantina; Heybale! with Redd & Earl & Dallas at the Continental Club; Footnotes, Deanne Rene at the Sahara Lounge.

Monday

Scrappy Jud Newcomb at Strange Brew. Guitarist (and perhaps Austin’s most prolific sideman) Scrappy Jud Newcomb holds down Monday nights at Strange Brew. 8 p.m. Free. 5326 Manchaca Road. strangebrewaustin.com —P.M.

Also playing: Passion Pit and Wildcat! Wildcat! at the Hype Hotel (rsvp at hypem.com); Lonelyland at the Saxon Pub.

Tuesday

Sewth by SewthVest at Valhalla. And so it begins, the unchecked insanity of SXSW Music. This party is a vintage clothing arcade, so you can shop and listen to the likes of headliners Japanther, The Death Set, Motive and more. Get there right when it opens at 11 for free breakfast tacos. Free. 710 Red River St. – J.G.

Also playing: Haute Magie record label showcase at Wardenclyffe Gallery. Gypsyhawk, Venomous Maximus, Blood Royale at Beerland; All Tamara’s Parties 3.0 at Cheer Up Charlies; theGlitoris.com SXSW Party & After Hours Drag Show at Barbarella; Scandinavian SXSW Kick-Off Party at the Saxon Pub; Hayes Carll, Ken Stringfellow, Susan Cowsill, The Silos and more at the Continental Club.

Wednesday

Bleu French Laundry & Eye Cloud Music Unofficial SXSW Party "I Can’t Find the Doorknob’ Freakout" at the Sahara Lounge. A long lineup of bands from Austin and beyond, including Holy Wave, the Ripe, Paint Fumes, Amplified Heat, JoDee Purkypile and more. Starts at noon. Free. 1413 Webberville Road. saharalounge.com — P.M.

Also playing: Tegan and Sara, Chelsea Light Moving, Jovanatti and more at Waterloo Records; Dikes of Holland, Same Sac, Expo 70 and more at Beerland; Palma Violets, Unknown Mortal Orchestra and more at Mellow Johnny’s Bike Shop; Lord Huron, Akron/Family, Guards and more at Clive Bar; Hot Club of Cowtown, Continental Graffiti and more at the Continental Club.