Day four of South by Southwest Music, and the music stars were still out. And they drew crowds of people hoping to hear their music in more intimate venues on Friday night.
At 9 p.m., the line for an 11 p.m. set by wildly popular dubstep producer Skrillex at the Mohawk stretched down the block, with people who were already in crowded onto the outside patio and deck. "There are more people trying to get into that show than Bob Mould, Gary Clark Jr. or anything else," Mohawk co-owner James Moody said earlier Friday.
At the same time at the Stage on Sixth, it was already one out, one in as people lined up for an 11:45 p.m. Jack White show. And at Austin Music Hall, anticipation was high for 50 Cent, who was to perform his record "Get Rich or Die Trying" live for the first time and with a rumored appearance by Eminem.
People were out earlier in the day too, of course, getting their SXSW music and party fix on the second-to-last big day.
Pedestrian and bike traffic was particularly intense in the afternoon at Sixth Street and Lamar Boulevard, where the popularity of Waterloo Records and its day stage, conveniently kitty-corner from Whole Foods and its healthy eats, strong coffee and clean restrooms, had the crosswalks clogging as people heading north and south ran into those bound east and west. Reggae legend Jimmy Cliff packed the fenced-off parking lot at Waterloo for his 2 p.m. set.
In a year of sponsors such as Doritos and Mountain Dew bringing in huge stars such as Snoop and Lil' Wayne, there was something traditional about the always-popular Friday afternoon Spin party, which featured rockers such as the Big Pink and Best Coast outside at Stubb's and rappers G Side and Big KRIT inside.
Moving east, the new 1100 Warehouse venue had Mess With Texas, a free day party that has been stretched to three days this year. Bands performed on two stages, one in a yard next to the warehouse that was once Tops Office Supplies. Jammy rock band Built to Spill closed out the day on the inside stage, with temperatures rising as the crowd grew. People didn't seem to mind the heat.
"Thanks for standing in this super-hot room to watch us play," lead singer Doug Martsch said as the band tore through a set of their guitar-heavy rock.
In the cooler confines of the air-conditioned Austin Convention Center, Style X (say it: "Style by") lived up to co-creater Joah Spearman's ambitious goal of being bigger and better the second time around.
A rock ‘n' roll vibe permeated the exhibit hall where vendors set up pop-up shops showcasing brands on the cutting edge of cool. Aspiring fashion icons could outfit themselves with everything from watches by local brand Tikkr, vintage clothing from What Goes Around Comes Around, and real-time custom-designed T-shirts screenprinted by Austin-based Sanctuary Printshop, to creative jewelry, men's and women's shoes and more.
Local jewelry designer Shira Wasserman, of Shira Melody Jewelry, and Austin T-shirt designers Chuck Freeman and Jake Hiller said crowds were steady and many were buying on opening day. Freeman and Hiller unveiled their spring Chuck and Jake collection Friday to positive feedback.
One of the hottest pop-up shops belonged to HoodieBuddie. Guests could lounge and listen to music inside the brand's full-sized teepee-like hoodie structure. HoodieBuddie hoodies feature built-in earbuds inside the drawstrings. Yes, the hoodies are completely washable.
Contact Sharon Chapman at 445-3647. Additional material from staff writers Peter Mongillo, Joe Gross, Courtney Sebesta and Parry Gettelman.