Music Showcases. More than 30 official showcases kick off SXSW Music tonight. Some of the big names playing include Santigold and Theophilus London at La Zona Rosa; Kendrick Lamar and A.Dd+ at 1100 Warehouse; and Mr. (Expletive) eXquire and Bear in Heaven at the Mohawk.

Digital Debauchery with Anthony Bourdain. The chef, author and "No Reservations" host is an Austin favorite. Today, he and his social media crew talk about how they engage with fans. 3:30 p.m. Ballroom D, Austin Convention Center.

World premiere of ‘Blue Like Jazz.' Austin High School graduate Marshall Allman stars as a Texas college student who flees his religious upbringing to attend college in the Pacific Northwest. The movie is based on the bestseller by Donald Miller and directed by Steve Taylor. 6:45 p.m., Paramount Theatre. Also screens 2 p.m. Wednesday at the Canon Screening Room and 7:30 p.m. Thursday at Alamo Village.

Surviving Technology. George Friedman is the founder and CEO of Austin-based Stratfor (which was hacked in December by the group Anonymous) and author of books including "The Next Decade." Today, he'll discuss how technologies such as social media change how we relate to each other. 12:30 p.m. Ballroom D, Austin Convention Center.

Pinterest Explained: Q&A with Co-Founder Ben Silbermann. Pinterest is the social media network of the moment. Silbermann will talk with Chris Dixon of Hunch. 11 a.m. Ballroom D, Austin Convention Center.

Representing Austin. Local acts playing tonight include Quiet Company at the Main, Nakia at the Parish, Ume at the Bat Bar, and Joe King Carrasco and the Crowns at Skinny's Ballroom. Clubs featuring almost all-Austin lineups tonight include Beale Street Tavern, Headhunters, Hotel Vegas, the Saxon Pub, Trinity Hall, the Parish and the Jr.

Reopened for SXSW. Recently closed clubs the Belmont and the original Emo's will be used as venues during SXSW Music. Daniel Johnston and Friends, and Kimya Dawson are part of the showcase tonight at the Belmont. Emo's is identified as the Main and the Jr (for the outdoor and indoor spaces) on the schedule at sxsw.com.

Coding the Next Chapter of American History. Code for America founder Jennifer Pahlka delivers today's SXSW Interactive keynote. 2 p.m. Ballroom D, Austin Convention Center. Live streaming at sxsw.com/interactive/live. Read an interview with Pahlka at austin360.com/digitalsavant.

Screening of ‘Monsieur Lazhar.' This nominee for the foreign-language Oscar focuses on a Montreal middle school that's shaken by the death of a teacher. Phillippe Falardreau directs. Noon, Paramount Theatre.

Screening of ‘Compliance.' A high-strung manager at a fast food joint makes some serious errors in judgment while investigating a theft. 7 p.m., Stateside at the Paramount. Also screens at 6:30 p.m. Saturday at Alamo South.

SXSW Interactive Awards. Categories include activism, film and television and social media. Comics Gabe Liedman and Jenny Slate are emcees. 6 p.m. Sixth floor, Hilton Austin Downtown.

Accelerator Award Ceremony. Winners of SXSW Interactive's startup competition will be announced. 6 p.m. Salon A/B, Hilton Austin Downtown.