Bravo TV personality Andy Cohen came for a weekend panel on how the cable station is using various forms of media to grow its audience.
Through his social media accounts, you could follow Cohen's experience in Austin, which was mostly great but included a car accident on the way to the airport Sunday morning.
First: "So sad to leave Austin today. Fell in love with this town so much!!! Can't wait to return ..."
Then: "heading back to NYC. banged up from a car accident on way to airport (I wasn't driving.) which was the only glitch in an otherwise stellar time in Austin. I love it there."
He said he had to use a lot of ice on the plane ride home for various bruises and was headed to the doctor before his live talk show at 10 p.m.
In the spirit of Cohen, we say "Mazel" for not holding his last experience in Austin against us.
And come back.
— Sharon Chapman
Crowd gathers for star-studded sushi
The crowd parted for the man of the hour: Leonardo DiCaprio sailed through Kenichi sushi restaurant Saturday night during the Mobli version 2.0 launch party for SXSW. Looking slightly grizzled in a black sports cap, DiCaprio affably greeted folks on his way from a private dining room to a group table, where he was quickly mobbed. Far more accessible were Tobey Maguire, Jared Leto, DJ Spooky and hometown hero Lukas Haas, whose mom, Emily Haas, served as den mother for this bunch of celebrated buddies.
- Michael Barnes
Jimmy Fallon favors local food experience
Jimmy Fallon, according to his tweets, might have been in Austin less than 24 hours, but he seemed to make the most of his eating opportunities. He swung by Izzoz Tacos ("awesome") and Torchy's Tacos, too, finally swinging by Gourdough's for a cinnamon sugar (that tweet came with the hashtag #runningtomorrow). Tom Colicchio, famed chef and head judge of Bravo's "Top Chef," ate at Foreign and Domestic (calling it a "great meal" on Twitter).
Voters mix up new brew called B'Austin
Samuel Adams teamed with social media expert Guy Kawasaki to make a Facebook app that would let people help create a crowd-sourced beer. The resulting brew, B'Austin ale, was introduced Saturday night at the Girl + Guy Interactive party.
Samuel Adams brewer Bert Boyce said at the party that more than 5,000 people voted on the type of yeast used, malts, hops, color, clarity and body characteristics. Most of the votes pointed toward a hazy amber ale.
B'Austin, which will be available on tap in Austin in the coming weeks, evolved into the style of an American Red Ale, which Boyce said is a style that Samuel Adams hasn't created before.
- Emma Janzen
Group relaxes with laid-back CraftCamp
An island of zen could be found at the all-day SXSWi CraftCamp session Sunday at Palm Park near the convention center. Attendees looked refreshed and relaxed as they sewed and glued rather than texted and tweeted.
"There's such power in making something on your own, having something tangible that you create," said Willo O'Brien, co-founder of Stitchlabs, a company that makes software for independent makers and sellers to manage their business.
With social media tools such as Pinterest driving interest in crafts, crafters are experiencing exciting times creatively and with tech innovations.
CraftCamp continues today.
- Nancy Flores