One local man relied on the power of social media to find his missing four-month-old German Shorthaired Pointer puppy, Maverick.

Jesse McNeely went to extreme lengths to locate Maverick after the dog slipped away from his leash on April 22, according to KVUE. McNeely and a friend were hanging out at the South Austin bar Moontower Saloon when Maverick ran off, and though they searched for the pup for hours immediately afterward and in the days that followed, he was not recovered until earlier this week.

The recovery effort involved perhaps more than the average search — McNeely used a drone to get an overhead view of the wooded area around Moontower, hired a professional search dog from Dallas for $750, posted to various neighborhood websites and Facebook, and offered a $1,000 reward. His Facebook post went viral, getting shared more than 1,800 times, and attracted the attention of KVUE.