You don’t need a badge, wristband or even cash to check out some of Tejano music’s biggest stars like Little Joe y La Familia and AJ Castillo during South by Southwest this year. Just head to the Emma S. Barrientos Mexican American Cultural Center from March 14-17 for free music with a lakeside view.
For years the Mexican American Experience and Pan Americana Festivals, which take place during the week of South by Southwest but are not part of that festival, have offered music lovers the opportunity to check out diverse Latin music of all kinds. For the first time this year, the two back-to-back festivals are offering four days of Tejano music programming.
Aside from free admission, both festivals offer free parking at Sanchez Elementary, Martin Middle School and Fiesta Gardens. Free shuttles run from 5 p.m. until 10 p.m. when the concerts end.
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Tejano music legend Jay Perez will headline the Mexican American Experience, which is presented by the MACC and Crossroads Events, on March 14. Other performers include Grammy-nominated vocalist Stefani Montiel and rising artist Devin Banda.
Tejano music star A.J. Castillo returns to the Mexican American Experience festival this year to headline the March 15 showcase. Other performers include San Antonio-based group Jaime DeAnda Los Chamacos and Yayo Castillo y Rumores.
At the Pan Americana Festival, musical heavyweights Ricardo Castillon y La Diferenzia headline the March 16 concert. The Jorge Amayo Band, Angie Gonzalez and a mariachi group to be announced will round out the performers that evening.
Tejano music icon Little Joe y La Familia will headline the festivities on March 17. Veteran performer David Marez, past Tejano Idol winner Ashley Borrero and former Los Texas Wranglers vocalist Nikki Lopez will wrap up the festival.