American Girl is headed to space with its 2018 Girl of the Year, Luciana Vega. What’s her story? She’s an 11-year-old girl who dreams of being the first person on Mars.

Luciana, the American Girl doll of the year, has a space playset.

American Girl consulted with Ellen Stofan, former NASA Chief Scientist, Deborah Barnhart, CEO and executive director of the U.S. Space & Rocket Center, Maureen O’Brien, manager of strategic alliances at NASA, and Megan McArthur Behnken, a NASA astronaut.

Luciana will have products such as a Mars habitat and a flight suit. She’ll also launch a science, technology, engineering and math-based educational program from Scholastic and Space Camp.

To celebrate the launch, stores including the pop-up shop at the Domain will host science demonstrations, crafts and giveaways on Jan. 1. American Girl dolls typically sell for $115. Find out more at