Remember when cake balls were the dessert du jour?

Austin Cake Ball has been featured in the Neiman Marcus catalog for three years, and this year, Williams Sonoma picked them up, too. Contributed by Austin Cake Ball

The super sweet treat were called “the new cupcakes,” and a handful of years later, Americans are still eating them up.

One of the best known cake ball companies in Texas is Austin Cake Ball, located at 5310 Burnet Road, and for the past three years, they’ve sold their holiday cake balls in the famed Neiman Marcus catalog.

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But this year, Neiman Marcus has competition. Williams Sonoma is now selling a slightly different mix of themed cake balls: wintry snowman, Christmas cake and Hanukkah cake balls.

The Austin Cake Ball treats sold through Williams Sonoma are more expensive than through Austin Cake Ball’s own website, but it introduces the company to new customers.

Austin Cake Ball owner Ben May says that even though his company sells the same cake balls online for less than the cost of the ones in the upscale catalogs, they’ve sold out of the Neiman Marcus cake balls before Christmas every year, despite making more product.