The jumbotron at Darrell K. Royal Texas Memorial Stadium. Contributed by Wikipedia

The 2017 Longhorns football team seems to be the real deal. Its three losses were close and two of those were against highly ranked teams. The next home game is Oct. 21 against  Oklahoma State University. At times at Darrell K. Royal-Texas Memorial Stadium, all eyes will be on the  jumbotron, which will run three  Roy Spence-inspired promos for three top cultural attractions on the  University of Texas campus.

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Using UT’s patented “What Starts Here Changes the World” slogan, the short videos tout the wonders of the Blanton Museum of Art,Harry Ransom Center, and LBJ Presidential Library.

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“UT is renowned for its academics, athletics and vibrant pace of life,” Spence, cofounder of GSD&M creative agency, says. “We also wanted to shine a light on the rich culture that makes UT so extraordinary: its arts and their historical positive impact on society. Within walking distance to the football stadium, UT’s cultural and history-making treasures are a special part of the campus and its legacy. This was an opportunity to showcase those in a big way to both students on campus and nationally to our football fans.”

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In addition to running on the jumbotron prompts, the Longhorn Network will air the ads. I hope the creators in coming years expand the program to include the  Briscoe Center for American History,  Texas Performing Arts,  Benson Latin American Collection and other UT easily accessible to the general public.