Earlier this year, we wrote about University of Texas grad, Sascha Stone Guttfreund, who has been quietly expanding the company he and Claire Bogle started when he was a hot-shot sophomore into one of the most important and influential boutique event production and music promotion businesses in the country.

Sascha Stone Guttfreund at his office in Austin. Ralph Barrera/American-Statesman

RELATED: Scoremore builds youth movement into serious business

It’s a wild story about two kids with a vision who took a lot of risks, hustled hard and introduced Texas to a slew of artists who are today’s chart toppers, including Kendrick Lamar, Chance the Rapper and the Weeknd. There were bumps along the way. The company lost over $150,000 on the first Jmblya and almost folded. These days, the hip-hop and dance music fest is their signature event, with a cult following that extends well beyond Texas.

The City of Austin music office will host an intimate conversation with Guttfreund on his experiences in the music industry — he also manages chart-topping R&B/rap artist Tory Lanez — on Tuesday, September 26 at 7 p.m. at the Austin School of Film.

Admission to the event is free, but an RSVP is required.  More info.