The plant-based Impossible Burger has been making waves around the country. The vegan burger brought to market in 2016 by Stanford University biochemistry professor emeritus Dr. Patrick Brown has been trumpeted by some as the long-awaited vegan answer to a beef burger — a patty with the texture of meat that also “bleeds” like a burger.

Parent company Impossible Foods has teamed with chefs around the country, and the burger has landed on menus at David Chang’s Momofuku family of restaurants and on fellow James Beard winner Chris Shepherd’s Hay Merchant and Underbelly menus. Now the burger is available in Austin.

All Texas locations of Hopdoddy put the burger on their menus today at a price point of $14. The Hopddy version  will be served with Tillamook cheddar (making it decidedly non-vegan), green leaf lettuce, white onion, tomatoes and its signature “Sassy Sauce” on a brioche bun, though the burger can also be served on a whole wheat bun and without cheese for an entirely plant-based option.

The Impossible Burger.

So, what goes into an Impossible Burger? Well, wheat and potato proteins give the burger chew and nutrition; heme, the same molecule that carries oxygen in your blood, makes it red; and the fat comes from coconut oil.

Impossible Foods claims that when you trade out beef for an Impossible Burger, one quarter-pound burger saves the water equivalent to a 10-minute shower, 18 driving miles of greenhouse gases, and spares 75-square-feet of land.

“We are proud to partner with a brand that aligns perfectly with the pillars that Hopdoddy was founded on: a unique and honest product made the right way, with the freshest and best available ingredients. These pillars allow us to serve the highest quality burger in terms of flavor, health and sustainability,” Jeff Chandler, CEO of Hopdoddy Burger Bar said. “Impossible Burger exceeds our highest standards and makes a great addition to our menu and our brand — and we’re excited to share it with Texas’ Hopdoddy fanatics.”

Houston Chronicle restaurant critic Alison Cook recently tried one in Houston and was not impressed. I’ll go buy one soon, after the frenzy dies from the media event where free burgers are being given out and undoubtedly Instagrammed today, and get back to you with my thoughts.  


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