Editor’s note: This article was originally published April 8, 2014
The Weather Channel and DirecTV have kissed and made up.
The cable network, which was dumped by the nation’s largest satellite provider earlier this year, is set to return to the DirecTV lineup, the two companies announced today.
The feud was over cash compensation. When contract renewal time rolled around, The Weather Channel wanted more than what it had been receiving – and DirecTV balked.
The per-subscriber amount DirecTV will pay going forward wasn’t disclosed, but based upon the terms of the agreement – and an apology from The Weather Channel’s CEO – it’s safe to assume DirecTV ultimately came out on top.
The Weather Channel will reduce reality programming by half on weekdays and return instant local weather, among other concessions, according to a news release.
"Our apologies to DirecTV and their customers for the disruption of our service and for initiating a public campaign," CEO David Kenny said. "Our viewers deserve better than a public dispute, and we pledge to reward their loyalty with exceptional programming and more weather-focused news."
DirecTV chief content officer Dan York said he was disappointed The Weather Channel had mounted an aggressive campaign encouraging DirecTV customers to switch providers but relieved the dispute had been settled.
"I know this was frustrating for many of our customers," he said, "but their patience was ultimately rewarded with a better deal and a better product."