Editor’s note: This article was originally published September 23, 2013
Stations owned by Emmis Austin Radio will be broadcasting live throughout Tuesday at Austin-area Whole Foods Market stores as part of HAAM Benefit Day.
Austin’s largest broadcaster, Emmis owns 93.3 KGSR-FM, 93.7 KLBJ-FM, 101X, Latino 102.7, 103.5 BOB-FM, 107.1 La Z and NewsRadio 590 KLBJ.
Businesses such as Whole Foods that are taking part in Benefit Day are doing more than just offering up performance space for local music acts.
They’re also committing to turn over a portion of their profits – at least 5 percent – to help fund healthcare for 2,000 Austin musicians.
The event, featuring free, daylong concerts from 6 a.m. to 2 a.m. at about 100 different venues, brought in $312,000 in 2012, according to HAAM executive director Carolyn Schwarz. That represents about a third of the nonprofit’s annual budget.
HAAM hopes to bring in $350,000 this year, Schwarz said.
"HAAM Benefit Day is about celebrating what makes our city so great," she said. "The music diversity in our town is just phenomenal."
Tuesday is typically a slow day of the week for many businesses, Schwarz said, which makes participating in Benefit Day especially appealing to many shops and restaurants.
In past years , sales at many businesses have jumped 10 percent – or more – thanks to customers who pop in to catch acts such as the Derailers, the Paula Nelson Band and Wendy Colonna.
"They know they’re doing the right thing and – bottom line – it’s good for their business, too," Schwarz said.
All Austin-area Whole Foods stores will feature live music throughout the day, spokeswoman Rachel Malish said.
"One of our core values is serving the community," she said, "and musicians are a crucial part of the community."
Malish said several musicians work for Whole Foods. That’s also the case at other places taking part in Benefit Day, such as Torchy’s Tacos, Frost Bank, Birds Barbershop, Antone’s Record Shop and Thundercloud Subs, which is offering discounts on ham sandwiches – get it? – all day long.
"We love our Austin musicians," Malish said. "Our team members and guests get really excited every year when Benefit Day rolls around."