Editor’s note: This article was originally published June 20, 2013

Update: KXAN management released a statement this morning: "We apologize to our viewers for the technical error during the NHL game last night. We will be airing the winning goal throughout our newscasts today. Due to licensing rights we can not stream the winning goal online."

Original post: KXAN has some ‘splaining to do.

At the absolute most important moment of Wednesday night’s Stanley Cup final, the city’s NBC affiliate cut away from the action, airing ads for its morning newscast and a local car dealer, causing viewers to miss the game-winning goal.

Oopsy.

The Chicago Blackhawks won, scoring during overtime. But Central Texas viewers missed out … and they’re mighty miffed.

KXAN’s Facebook page was overflowing Wednesday night with angry messages from viewers.

A few examples:"O.M.G. Did you just break into commercial at the exact moment of the OT goal!!!!!!!!""How about you don’t cut away from the winning goal, you (expletive).""Are you freaking kidding me. A commercial for your stupid news and we miss the goal you suck."

The unfortunate mistake was the talk of Twitter Wednesday night. And it also landed on the Deadspin blog, drawing worldwide attention.

Meanwhile, KXAN news anchors Leslie Rhode and Robert Hadlock and meteorologist Jim Spencer, all well-respected Austin veterans who had absolutely nothing to do with the colossal blunder, had the unfortunate task of apologizing for the flub during the station’s late newscast.

"We do want to take a moment now to apologize to those of you who were watching Game 4 tonight at around 10:30," Hadlock said.

"Yeah … we unexpectedly and accidentally went to commercial break during overtime in tonight’s game," Rhode said. "It was admittedly the worst possible time to do that. We are so sorry. We apologize for that error."

"Computer automation will bite you sometimes," Spencer added.

"Yep … things happen," Hadlock said. "Sorry about it."

I’ve reached out to KXAN management for a more specific explanation and I’ll update this post just as soon as I hear back from them.