Editor’s note: This article was originally published October 21, 2013

Ron Oliveira, who spent more than three decades anchoring Austin TV newscasts, has launched a new public relations firm.

Oliveira departed local CBS affiliate KEYE earlier this year after his contract wasn’t renewed. He’d previously worked for Austin TV stations KNVA, KXAN and KVUE.

"I always considered going into the public relations field when I left TV," Oliveira said Monday. "It allows me to use my experience and connections to help others communicate their message."

Oliveira said his new firm, Oliveira Public Communications, will offer media relations and media interview training, in addition to producing online video content.

"Online content has opened up the news business, and that favors my skills in an exciting way," he said. "Newsrooms have far fewer producers and reporters than in the past, so I will be working on behalf of clients to help them package their stories for traditional broadcast, then show them how to program their own website-based broadcast channel to speak to the audiences they care about most."

Oliveira said he will also continue to produce and serve as master of ceremonies for a variety of events taking place statewide. In the past year, he has emceed more than 100 events.

The newly launched firm will offer services in both English and Spanish, Oliveira said.

"I’m reviewing proposals and have conversations underway with nearly a dozen prospective clients ranging from McAllen to El Paso to Lubbock and, of course, here in Austin," he said. "While I’ll be careful in building the company, I’m optimistic about the opportunity for growth."

Partnering with Oliveira is Jeff Hahn, owner of Austin-based Hahn Public Communications.

"Ron is one of the most respected and recognized journalists in the state," Hahn said. "Our firm has a track record of collaborating and partnering with others and helping launch new ventures."

Since leaving KEYE, Oliveira said he’s been overwhelmed by an outpouring of support from former colleagues and viewers who watched him anchor nightly newscasts for the past 36 years.

"I’ve been busier than ever helping with community events and taking on personal projects I never had the time to get to," he said. "I want to thank all my friends and people in the community for all their support during the last few months. Leaving a job I loved was very difficult to do, but life goes on and I’m very excited to start a new chapter in my life. It’s time to get back to work."

Learn more about Oliveira Public Communications by visiting the firm’s website, oliveirapublic.com.