Editor’s note: This article was originally published April 27, 2013
Scoot Inn owner Doug Guller has cooked up yet another attention-grabbing stunt.
Guller and his company, ATX Brands, has managed to capture the attention of reality TV producers on more than a few occasions with his antics, such as buying a Central Texas town and renaming it Bikinis, Texas, a tribute to his rapidly growing Bikinis Sports Bar and Grill chain.
The Austin-based company also runs several downtown-area venues, including the Parish, the Parish Underground, Pelons, 508 and the Chicago House. More are in the works, too.
Now, Guller has unveiled plans for the Trailer Truck-off, a reality TV-style competition that will land one lucky chef a six-month deal to run the Zorro food trailer at Scoot Inn, 1308 E. Fourth St.
"Austin has such a great entrepreneurial landscape," Guller said, "and from a food perspective, nothing has made more of an impact in the past 10 years than food trailers."
In addition to making some serious cash, the winner will also get some great exposure, Guller says. But it won’t be easy. He’s expecting as many as 30 entrants, with each one required to create a new menu from scratch, including at least one signature dish.
"This is a great, historical venue," Guller said. "If they want to be here, they’ve got to show me their stuff. Impress me."
For more details on the Trailer Truck-off, head to http://www.scootinnaustin.com.
Since taking over Scoot Inn, Guller has increased the number of indoor and outdoor concerts the venue hosts. He’s also done some renovations, and additional food trailers are a possibility, too - perhaps even some of the well-known trailers set to be displaced soon from a prime spot on South Congress Avenue that’s being targeted for redevelopment.
"If anyone on SoCo would like a new home, I’d love to talk to you," Guller said. "Let’s make it happen."