Editor’s note: This article was originally published August 22, 2014
Some of the biggest names in University of Texas sports history are front and center in a new series of ads that debut today on the Longhorn Network.
The cable channel, which launched three years ago this month, enlisted Earl Campbell, Cat Osterman, Ricky Williams, Jordan Shipley, Vince Young and coach Augie Garrido, among others, for the four "All the Live Long Day" commercials.
Four more ads will hit the airwaves later this year, the network said.
Preacher, an Austin-based ad agency launched this spring, worked on the ads along with a group of UT alumni.
"LHN is really a beacon for all UT sports – not just football – and brings people together," said Rob Baird, Preacher’s chief creative officer. "A lot of exciting things are happening this season and they felt it was time for a new campaign."
As a graduate of UT, Baird said he considers working on the ads one of the highlights of his career. It also represents one of the largest campaigns the fledgling agency has undertaken so far, he said.
"I’m a big fan of LHN and anything related to UT," he said. "It was on our minds that we’d love to do something related to the university. We feel so fortunate and lucky to be a part of this."
Williams, a football star during his time at UT, has appeared in previous LHN ads and said he was eager to be a part of the latest batch of commercials.
"Apparently I did a good enough job last time that they asked me back," he told the American-Statesman. "It was a lot of fun. The quality of the ads is amazing."
In addition to Williams and other well-known athletes, the ads also feature musician Dale Watson, Bevo, the Hook ’em mascot, the Longhorn Band and diehard tailgaters.
One of the UT fans featured is Patrick Flinn, who was drafted after he was spotted tailgating near campus.
"They gave me a call, asked if I’d like to be involved," he said. "I was like, ‘Of course.’ "
Meeting many of the athletes he’s admired for years made the experience especially memorable, Flinn said.
"I was like a kid in a candy store," he said.
Click here to watch all the new ads.