Editor’s note: This article was originally published January 23, 2014

SXSW announced today that rock great Neil Young will speak at SXSW 2014.

Young delivered the SXSW keynote in 2006. At the time, SXSW co-founder Roland Swenson, who introduced Young described him as a musical idol. Swenson cited Young’s 1970 protest song "Ohio" written after fout Kent State University students were killed by National Guardsmen in 1970 as a catalyst that helped galvanize a nation tired of losing lives to the Vietnam War.

Young will be unveiling Pono, a new service aimed at providing studio-quality music in the digital age at the festival.

No word yet on whether Young will perform at SXSW.

Young was a headliner at ACL Fest in 2012.