In a unique move, Austin’s The Factory Cafe decided this week to ban customers from using laptops in the space.
The cafe, which calls itself a “creative sanctuary,” announced the decision on its social media channels on Tuesday with a graphic saying, “No laptops! Talk to each other” and the caption, “Starting tomorrow, Dec 7th [sic], we are going laptop-free! Make new friends, be inspired, find your muse.”
The Factory Cafe, which opened in the former Saladworks space on Burnet Road earlier this year, is one of Austin’s few coffee shops that doesn’t have a WiFi connection (Cuvee Coffee is another, and Radio Coffee and Beer turns its WiFi off at 5 p.m. when the happy hour crowd begins to show up).
The decision is an interesting one for a coffee shop in a city brimming with bloggers, freelancers, creatives and technology workers. U.S. News and World Report ranked Austin as the top metro area for working remotely, with 6.77 percent of the city’s nearly 1 million workers telecommuting at least half the time they are working. Austin is also home to four universities, a community college and various other institutes of higher education, with more than 70,000 total students who use spaces like Factory Cafe to study and work.
The cafe is open from 9 a.m. to 2 a.m. and serves beer and wine, as well as a variety of decked-out waffles and snacks.
We’ve reached out to Factory Cafe for comment on their decision to go laptop-free.
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