Tim Taliaferro, most recently editor of the Alcalde magazine and vice president for communications and digital strategy for Texas Exes, has been named the new editor in chief of Texas Monthly, where he once served as an intern.

Tim Taliaferro, formerly of Alcalde magazine, has been named editor in chief of Texas Monthly.

Scott Brown, previously president and chief executive officer of the Company and Others, a Houston marking and research firm, took the position of the magazine’s chief creative officer.

They were selected by Paul Hobby, Texas Monthly’s chairman and CEO, a scion of the distinguished Texas family that produced late Texas Gov. William P. Hobby, his wife, Oveta Culp Hobby, who ran Women’s Army Corps then served as Secretary of Health, Education and Welfare, as well as Bill Hobby, who was Texas Lieutenant Governor from 1973 to 1991.

They also published the Houston Post, once one of that city’s two major newspapers.

“I am thrilled to announce the appointment of both Tim and Scott,” says Hobby, whose private equity firm, Genesis Park, purchased Texas Monthly, earlier this year for $25 million. “I believe they are the perfect individuals to lead our brand forward, particularly in the areas of digital journalism and live events.”

While at Alcalde, Taliaferro sometimes beat the venerable publication to stories about the state and its culture. He didn’t shy away from controversy at that Texas Exes magazine.

“We want to host a discussion,” Taliaferro said in 2013. “You’ve got 20-year-olds and 100-years-olds reading it. The one thing they have in common is a college degree. They can grapple with issues and have an adult discussion. We don’t talk down to them, and we don’t presume their interest.”