Austin TV station KBVO Channel 14 is dramatically extending its reach.
The city’s MyNetwork TV has upgraded its signal, making it available in many more Central Texas homes.
Previously, the station was broadcasting at just 75 watts; now, it has upped the power to 15,000 watts.
The change means the station, which previously struggled to cover all of Austin, is now watchable from San Marcos to Georgetown – and beyond.
About 13 percent of Central Texans rely on antennas to pick up their local TV stations, according to Eric Lassberg, president and general manager of KBVO and sister stations KXAN and KNVA.
“We’re excited to increase our KBVO power because of the thousands of more people who will now be able to receive the signal,” Lassberg said.
The added signal strength in San Marcos is especially important, Lassberg said, because KBVO has been carrying Texas State University sports matchups.
“An immediate impact of this greater power is in the San Marcos area, where they will be able to watch the many upcoming Texas State baseball games that KBVO plans on producing and airing,” Lassberg said.
In addition to MyNetworkTV programming and more than 100 local and regional sports broadcasts each year, KBVO also airs a variety of syndicated programs, such as “Judge Mathis,” “Cops Reloaded,” “Family Guy,” “Law & Order: Special Victims Unit” and “Seinfeld.”
The station is operated by Richmond, Va.-based Media General.