South by Southwest has confirmed Snoop Dogg as its music keynote for 2015. His appearance, billed as a "Keynote Conversation," will be Friday, March 20, at 11 a.m. in the Austin Convention Center’s Ballroom A.
Here’s the text from SXSW’s press release:
Multi-platinum artist, actor and entertainment icon Snoop Dogg is at the forefront of popular culture with award-winning albums and songs, multiple films, lifestyle products, philanthropic efforts, and digital ventures, including his YouTube original series "GGN News." Snoop Dogg has sold over 30 million albums worldwide and received multiple GRAMMY® nominations. Since 1993, he has released twelve albums and collaborated with artists across all genres of music. Snoop defines hip-hop history. He’s set records with his seminal album Doggystyle, which debuted at #1 on the Billboard 200 chart and sold over 800,000 copies in the first week. Throughout his career, Snoop’s produced chart-topping hits including "Gin & Juice," "Who Am I? (What’s My Name?)," "Nuthin’ But A ‘G’ Thang," "Next Episode," "Beautiful," "Drop It Like It’s Hot," "Signs," "Sensual Seduction" and "I Wanna Rock."
Most recently, Snoop under the moniker Snoopzilla, released his album 7 Days of Funk, a collaboration with Dam-Funk, in December of 2013 on Stones Throw Records. In April of 2013, Snoop released his reggae and dancehall-influenced album Reincarnated under the moniker Snoop Lion. Reincarnated debuted at #1 on the Billboard Reggae Chart.
As a DJ under the moniker DJ Snoopadelic, Snoop has been tearing up festivals and clubs around the world for nearly four years, giving fans a special experience that only he can curate. In addition to his extensive work in music, Snoop has appeared in numerous films, including Soul Plane, Starsky & Hutch, the Oscar® winning drama Training Day and Half Baked, Scary MoVie, among others.
Snoop’s non-profit work in the community is commendable, as he established the Snoop Youth Football League (SYFL) in 2005 to give children between the ages of five and 13 the opportunity to participate in youth football and cheer. SYFL teaches them the values of teamwork, good sportsmanship, discipline, and academics. Today, SYFL boasts 30 teams, more than 1,200 players and over 75 cheerleaders.