South by Southwest has announced an all-Latino Auditorium Shores showcase on March 21, as part of SXAméricas. The free show will feature artists Intocable, Bomba Estéreo and Compass.
Tejano/Norteño fusion band, Intocable, is no stranger to Austin. In 2013, the group headlined the Pachanga Latino Music Festival and band vocalist Ricky Muñoz told our Spanish-language weekly ¡Ahora Sí! back then that, "We have Tejano roots, and we have a norteño influence, that is for sure. But I don’t know what you should really call us, other than good music." The award-winning music veterans are celebrating their 20th anniversary.
SXSW alums Bomba Estéreo return to the festival this year to deliver what’s sure to be a sweaty dance party. The Colombian band exploded in the U.S. when they played at the 2009 Latin Alternative Music Conference in New York City. A mix of hip-hop, folk Colombian sounds, electronica, and reggae, result in dance sounds guaranteed to make hips shake.
An exciting collaboration between Mexico City-based DJ Camilo Lara and DJ Toy Selectah (Control Machete) called Compass will anchor the show.
Auditorium Shores shows, which start at 6 p.m., are open to the public with free Guest Pass wristbands, available in advance or onsite at the event.