OK Go band members release colorful balls as they go into zero-gravity in their new music video, “Upside Down & Inside Out.” Photo via OK Go

OK Go released a new, gravity defying music video today for their song “Upside Down & Inside Out.” The band has built a loyal following of people who love their music, and/or people who love their creative music videos. In no order at all, here are some of their past masterpieces:

“This Too Shall Pass”

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Rube Goldberg machines are intricate, carefully planned and end with a simple action after tons of buildup. This music video, released in 2010, took months to plan, according to the video’s description. It’s not surprising that it has the most views on OK Go’s Youtube page compared to any other video. Funded by State Farm, this was the beginning of the band’s partnerships with other companies to make music videos.


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This time, OK Go partnered with Chevrolet to equip a Chevy Sonic with “arms” that hit pianos, chimes and guitars set up on a desert driving course and “played” the music background while the band sang in the car. (Don’t worry, they wear helmets.) As they swerve there are pauses in sound and a cappella moments, and the whole thing feels more like an experiment than an actual music video.

“I Won’t Let You Down”

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OK Go performs this upbeat song with hundreds of dancers dressed like Japanese school girls holding colorful umbrellas and in perfect synchronization, make moving patterns seen from a camera filming in the sky. The pinpoint-accuracy of each movement makes for a stunning video. True to OK Go’s style, the four-minute song only has six unique lines, but the complex visuals work well with the simple lyrics.

“Here it Goes Again”

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Seven years ago, OK Go revolutionized treadmills. That is all.

“The Writing’s On the Wall”

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OK Go toys with optical illusions in this video, released July 2014. The camerawork gets shaky at times, and lead singer and guitarist Damian Kulash grabs the camera and shoots part of it selfie-style, but none of the shooting messes with the magic of a warehouse full of optical illusions. The song itself talks about a doomed relationship, but you can’t help but be delighted by the video that accompanies the sad story.