Although not all of Independence Brewing’s canned beers are Austin-themed, the brewery’s latest can release — and another one coming soon — pay homage to Texas’ beloved capital city.
Austin Amber, one of Independence’s oldest brews, was launched in cans just before South by Southwest earlier this month with a design inspired by the the locally based, beer-loving Alamo Drafthouse, just like the beer’s tap handle.
The beer was first introduced in 2006 with an “iconic theater marquee as the tap handle,” Amy Cartwright, one of Independence’s co-founders, said.
“We wanted to build on that since so many people in Central Texas enjoy Austin Amber on tap and associate the beer with that image,” she said. “To us, the marquee represents an older era, when a theater was an anchor for a community and a celebration of creativity, music, film, art and independent-minded people.”
Independence Brewing decided to can the Austin Amber after getting a new canning line at the brewery. The beer joins the Power & Light Pale Ale, Reaper Madness Black IPA, White Rabbit White Ale and the Red Bud Berliner Weisse in the canned beer lineup — and two of those are also Austin-themed cans. Power & Light is a tribute to Austin’s old, art deco-inspired Seaholm Power Plant, while Red Bud nods to the lakefront dog park Red Bud Isle.And they won’t be the only ones of Independence Brewing’s canned options with fun local themes, either. Look for the Liberty Lunch IPA in the coming months, named after the beloved open-air night club that served as an epicenter of local nightlife for 24 years.