BOARDLife, 1100 S. Lamar Boulevard, will hold a grand opening party on May 8.

Who cares if we donít have an actual ocean handy in Central Texas?

BOARDLife, a Colorado-based boutique that sells longboards, accessories, apparel and related stuff, has opened its first Texas shop right here in Austin. The shop is located at 1100 S. Lamar Boulevard, in the new Lamar Union development anchored by the Alamo Drafthouse.

Despite the name, itís not all about surfing. The shop sells stand up paddleboard and cruiser bike gear, too.

A grand opening party is scheduled for Friday, May 8, with free breakfast tacos at 10 a.m. and free cocktails and snacks at 5 p.m. Sales specials and a demonstration of custom longboard building are also planned during the day.

Michael Pisarcik and John Klutznick founded BOARDLife in Denver in 2011.

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