Barbecue wizard Aaron Franklin and partners James Moody (CEO of creative agency Guerilla Suit) and Mike Thelin (co-founder of Feast in Portland) will launch a new food festival in Austin in the spring.
The Franklin Barbecue owner says the weekend-long festival, which has yet to announce an official name or festival dates, is going to be a small festival with a DIY mentality, one that captures the creative and industrious spirit of Austin.
“If you want to make something cool in Austin, well gosh darn it, you can do it,” Franklin said. “We’re going to keep it super real and invite people we’re friends with and respect in the food world.”
Franklin has not announced participants and says he wants to invite potential cooks and chefs in person.
While there is no specific theme for the festival, Franklin says, “Based on the stuff that I do, there’s going to be a lot of fire. And we do have a welding shop, so no cooking apparatus is out of reach.”
More details will be released in the coming months, but an excited Franklin says people shouldn’t expect the festival to grow outside of Austin.
“Our idea is to have an Austin festival that’s just awesome,” Franklin said. “We’re not building it with the intention to grow it.”