International electro-pop rockers the Pinker Tones carry fond memories of Austin. After all, it was here that Warped Tour creator Kevin Lyman heard the duo perform at South by Southwest 2007 and invited them to join the tour, which brought the band's dance music to new American audiences.

And before leaving Austin, the Pinker Tones — Salvador Rey (Mister Furia) and Alex Llovet (Professor Manso) — took a little bit of the city with them back to their native Spain: bags full of records they bought at End of an Ear record shop on South First Street.

Though this veteran band has toured extensively throughout the U.S., Mister Furia says Austin is still one of those cities where they seem to connect especially well with the audience.

"It's one of the places where we really feel comfortable," Mister Furia said. The Barcelona-based band — known for its hip style, upbeat catchy choruses and fusion of dance-happy rhythms like funk and electronica — returns to Austin on Friday for a show at the Beauty Ballroom.

The Pinker Tones' latest album, "Life in Stereo," released this month, was recorded in the band's new studio, Pinkerland 5.0, which sits in an old Barcelona industrial building.

After 10 years together, the Pinker Tones say part of the secret of their success has been the constant reinvention of their sound, which grows out of their natural curiosity for experimenting with different rhythms.

"Sometimes people get comfortable with one tour or album," Mister Furia said. "But we are clearly not like that."

In the U.S., the Pinker Tones' music is often associated with the Latin alternative sound, which at first surprised the European duo whose songs feature German, English, French and Spanish lyrics. "It was strange that people didn't see us as a pop band but a Latin band," Mister Furia said. "I don't have a problem with it, especially since the quality in this particular scene has increased. We kind of are Latino."

Mister Furia added that no matter what label their music gets, they're usually considered "the weirdos in any box we're put in." Back in Spain, that's meant a growing electronic scene, which he says is not Latino-oriented.

The Pinker Tones' tracks have been featured in video games like EA Sports' "FIFA" and television shows like HBO's "Entourage." Later this year, the Pinker Tones plan to release a children's album.

"At some point, you start buying music for your own children," said Mister Furia, father of a 5-year-old. "And in Spain, that can be quite a disappointing process, because unlike England or the States, there's not a long tradition of really well-recorded children's music."

After a decade's worth of music that continues to electrify fans, the duo's next chapter might include producing more film soundtracks, which would bring the musicians closer to their roots. Both Mister Furia and Professor Manso previously worked in the film industry.

"We've had a very nice career already," he said. "But there's lots to do still."

Contact Nancy Flores at 912-2559