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TV & Radio Blog

Posted: 4:30 p.m. Wednesday, Dec. 11, 2013

Mix 94.7 names new morning host 

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Brad Booker
Brad Booker

By Gary Dinges

Austin’s Mix 94.7 will start the new year with a new morning host.

Pennsylvania-based Entercom Communications, the station’s owner, revealed Wednesday that Brad Booker will take over for JB Hager and Sandy McIlree, who both departed the station in recent weeks after almost 18 years on the air together.

Booker, who arrives from a gig in Phoenix, will be joined by Alex Franco and Sara Osburn, holdovers from Hager and McIlree’s show.

“Austin radio listeners are as unique as the city, and we’re ready to put a unique show on the air,” Franco said.

Franco and Osburn are co-hosting mornings on Mix 94.7 on an interim basis until Booker debuts on Jan. 6.

“Booker's reputation precedes him,” Osburn said. “I’m excited to team up with Booker and Alex to create a new live and local morning show in Austin.”

The show will run from 5 to 10 a.m. weekdays.

“We couldn’t be more excited about our new morning show and the future of Mix in 2014,” Mix 94.7 program director Cat Thomas said. “Booker is a great addition to the Mix lineup. Booker, Alex and Sara will bring a new energy and excitement to mornings, as well as Austin’s best music mix.”

Before landing in Phoenix, Booker worked for a number of other stations across the country, including a pair in Houston. Other career stops have included Dallas, Las Vegas, New Orleans and St. Louis.

“I feel like I just hit the jackpot,” Booker said. “To have this type of opportunity is truly a blessing. Entercom is an amazing company, Austin is one of the greatest cities in America and Mix is an outstanding radio station. I can’t wait to start with Sara and Alex, two amazing talents, and begin connecting with the people of Austin.”

Entercom’s other Austin radio stations are Majic 95.5, 96.3 RnB and Talk Radio 1370 AM.

The decision to part ways with Hager and McIlree upset some listeners, Thomas acknowledged, but he said the station feels confident Central Texans will embrace the changes.

Hager revealed in late November that his contract hadn’t been renewed; McIlree’s exit followed just a few days later.

“We care about and understand how they feel,” Thomas said. “Change is hard for anyone.”

Gary Dinges

About Gary Dinges

Gary Dinges covers bars/restaurants, movies, music, radio and TV -- plus a bunch of other fun stuff -- for the Austin American-Statesman.

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