Find fun things to doin the Austin, TX area

+ Add A Listing
Liquid

Posted: 3:58 p.m. Tuesday, March 25, 2014

Austin app BrewDrop to deliver booze to your door 

  • comment(5)



By Arianna Auber

In as early as two weeks, Austinites can pull up an app on their smartphones, scroll through a list of beer, wine and spirits options and have their boozy order brought straight to their door.

Although mobile alcohol delivery service is an appealing concept surely someone already thought up, BrewDrop will become the first app of its kind in Texas once it launches, largely because two brothers and their friend weren’t daunted about figuring out if such a service is legal and, if so, how to make it efficient and easy to use.

President Matt Bell, CEO Andrew Bell and CTO Gerardo Treviño have always been quick to make one fact about the app very clear: BrewDrop doesn’t sell or deliver any of the alcoholic beverages. Instead, it acts as the connection between app users and participating local liquor stores, providing on the app an inventory list of available products that the consumers can then purchase from the store and have brought to them by a delivery person working for the store.

That’s what makes the entire transaction legal. Liquor stores, so long as they have the proper permitting, can bring a case of beer or a bottle of vodka to someone’s door just as if they were delivering pizza – and it’ll be just as timely, Matt Bell said.

“At the end of the day, we’re a technology company, an engine that powers local business,” he said.

Along with marketing coordinator Jay Egger, he, his brother and Treviño have been spreading the word about the soon-to-go-live app, which they can already tell is garnering lots of interest.

“Maybe that’s a sad social commentary that people don’t want to leave their house to get beer, but then again, we conducted a survey that concluded 75 percent of people (we polled) said they drove drunk to get more booze and 100 percent said they would use a delivery service,” he said.

Therefore, BrewDrop doubles as a tool that promotes responsible drinking, Egger added.

Eventually, the founders hope to have between 10 to 20 liquor stores partnering with them to cover all corners of the city, where three out of the four of them live.

But if you’re going to use BrewDrop, keep in mind that all the current Texas alcohol laws still apply. For example, liquor stores won’t deliver during hours they’re closed; you’ll also have to make sure your ID is handy for them to check at your door.

Originally, BrewDrop – as the name suggests – was going to be craft beer-focused, as they all love beer (especially (512) Pecan Porter, which won’t appear on BrewDrop since it’s draft-only) and Matt Bell is an aspiring homebrewer.

“But then people we talked to said, ‘Why not wine? Why not spirits?’ so we decided to go all the way,” Bell said, adding that his wife will crack jokes about wanting wine with dinner and asking, “Why isn’t there an app for that?”

It was actually at their wedding a few years ago that the idea for an alcohol delivery app first sprouted. They’d run out of booze and sent a few partygoers to get more – but they got the requests all wrong.

BrewDrop is currently in internal testing and awaiting the OK from Apple to be in the app store, but visit signup.brewdrop.com/ for word on when it’s ready for download.

Arianna Auber

About Arianna Auber

Arianna Auber writes in-depth news about beer, cocktails and spirits for Liquid Austin and keeps readers in the know about fun local events with the Planner.

Connect with Arianna Auber on:Twitter

Send Arianna Auber an email.

  • comment(5)

 
 

Food & Drink Videos

Central Texas Bars & Restaurants