Pop rocker Kiko Veneno has been making music for the past 30 years in Spain, gaining a loyal and dedicated fan base that’s helped make him one of that country’s beloved acts.
It’s the veteran artist’s first time in Austin and South by Southwest. He chatted with Austin360 ahead of his official showcases at midnight Thursday at the Russian House and 10 p.m. Friday at Lucille.
What are you looking forward to the most about your first SXSW experience?
KV: I’m looking forward to discovering new music, as well as catching Soundgarden. There’s a lot of energy, and I’m here to soak it up.
What’s been the secret to your long musical career?
KV: I think just trying to make good music. I’m not trying to deliberately capture new generations with time. I think that my music’s been intergenerational, and I just want to continue learning and getting better. I’m working on my new album now, and I’ll be playing some of the new songs at my SXSW shows.
How’s Spain’s music industry doing with the economic crisis?
KV: All artists have been going through difficult times, and you try to do what you can. But we do have a growing independent music scene. It’s hard for them to break through and get radio play, but I enjoy following independent artists who are adding something new to Spain’s music scene.