Somewhere in a dark room, a brand-actualizing guru is stroking a Persian cat and cackling because he has Mowgli stock. The sunshine smile rockers are an eight-deep collective of roving salesman. They preach peace-loving values and travel with decorative dogs. It's Prius rock with unlimited endorsement upside – because, reluctantly, the journeyman crew has the songwriting goods. Innocuous penmanship about smiling rain clouds, losing your head in San Francisco, empty city lights and heading east occasionally sneaks in a good zinger like "I've been in love with the idea of something binding us together." It doesn't matter – The Mowgli's, specifically singer Dave Applebaum – cartwheeled onto the Bud Light stage early Sunday, hurling out lasting, four-part vocal melodies like Spiderman's web and nonchalantly spotting their promotional airplane banner ("The Mowgli's Love You") like it was a pretty bird that just happened to be there. There was barefoot clapping, bubbles and anti-drug t-shirts. It's interesting because the granola, camp counselor branding is diagrammed with finger painting profundity. Difference is the Kiddie Limits performers aren't patronizing. "Did you ever think about the tingling in your hands?" No.